 Nickent Golf Out of Business |
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Nickent Golf is out of business. Golfweek's Gene Yasuda reported today that Nickent laid off the last 22 of its employees this week and is preparing to liquidate.
I liked a lot of Nickent's clubs, particularly the drivers it was making in the 2003-2005 range, along with its fairways and hybrids. The Pipe putter drew some modest attention, too. The company did a lot of growing in that period and up through 2007, including hiring tour players and getting quite of a few of its hybrids into play on the Nationwide, LPGA and Champions tours.
What happened? Yasuda explains:
The equipment maker's fortunes turned in early 2008 when it made an ill-fated gamble on the nascent adjustable-driver market. Hoping to make inroads into the driver category, Nickent pushed aggressively to be among the first to unveil a conforming driver that could easily swap shafts for immediate play.
... But neither its driver, nor the product category as a whole, captured much consumer interest. Then, in the second half of 2008, the economy tanked. The combination proved fatal for Nickent.
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